About

 

Revenge of the Geek creates community for those who pave their own paths and tell their own stories. We are committed to those who understand the creative hustle through our promise of quality clothing. We are relentless in our strive to be original. We believe in connecting everyone who has a love for the unordinary.

Rewriting the story of what it means to be different.

Build a space for those to celebrate and express their individuality.

R.O.T.G is committed to quality clothing. We create every piece with the utmost care and attention to the finest detail. That is our promise.

Revenge of the Geek is a BIPOC-owned luxury fashion brand that embodies a story of struggle and perseverance told by a man who continues to march forward and pledge his commitment to quality and to those who choose to remain off the beaten path. R.O.T.G is here for you.

Lenford is a creative visionary with a formidable artistic drive. His love for fashion began at a young age when his mother's creativity inspired him to pursue his creative practice. Lenford's inspirations stretched beyond fashion as he adopted music into his creative process, which helped him define his style and develop the vision of what R.O.T.G. is today. He continues to be inspired by artists who challenge the status quo and rise in the face of adversity. Lenford is a prolific music artist who performs under the name "Geek Van der Beek" and incorporates music into every aspect of his creative world. 

At a young age, Lenford watched his mother express her creativity through home decor and immediately adopted the possibilities of becoming a creative entrepreneur, which began one day on his way home from church. He was driven to create passive income through his creativity and began to draw and study the designs of Ozwald Boateng and Tom Ford. Later, Lenford's older brother inspired him to adopt music into his creativity, which helped him translate his style further. Artists like Pharrell Williams, Jay Z, and Kanye West have successfully incorporated their music and style through every medium explored and continue to challenge the status quo and create a space of representation for every unique and creative individual. Lenford's inspirations encouraged him to witness all of the possibilities of paving his own path and building his own legacy. Through his personal struggles and devotion to his relentless work ethic, Revenge of the Geek was born.

For Lenford, the sky is the limit when it comes to the future of R.O.T.G. He envisions R.O.T.G to become a household name brand for a community of unique, creative, and stylish individuals to celebrate each other's differences. Lenford's life goal is to exercise his creativity to the highest level to create a legacy of generational wealth for his family and inspire others to keep at what they love so that those who manifest their paths can tell their stories of prosperity through adversity.