Why it's important to support local BIPOC fashion brands
Supporting local BIPOC fashion brands is incredibly important because it supports and celebrates the diversity within your local city area. Whether through purchasing the brand's goods or sharing it through word of mouth or social media, this support is a way to advocate for diversity and change for a better and more equal future for everyone in the fashion industry.
The fashion industry is often known not to have a positive reputation for celebrating BIPOC individuals and has isolated these brands into their own communities. By supporting BIPOC fashion brands as a consumer, you create space for us to tell our stories and impact the future of our cultures.
A Brief Look at BIPOC Fashion History
With a focus on Black culture, here are some of the most notable historical events that have influenced the fashion industry and continue to change the game of fashion.
In the 1920s-1930s, the Harlem Movement revived African American culture in music, fashion, literature, theatre, and arts. Black artists and entertainers celebrated their cultural identity in North American society and expressed their creativity through the arts and fashion garments. Fashion statement clothing like the zoot suit took the stage of Jazz artists and continues to be seen on the runway today.
The Civil Rights Movement
Post-war America of the 1960s to 70s was a time of much civil unrest due to America's massive societal changes. This paved the way for the Civil Rights Movements and the founding of the Black Panther Party, which advocated against police brutality and Black discrimination. Members wore black leather jackets, black berets, and black pants, which became known as uniforms, continue to be an iconic fashion statement of protest and representation today.
Rise of Hip Hop Culture
The modern-day BIPOC fashion era from the 1980s through the 2000s (noughties) was amplified due to the rise of Hip Hop music and artists. Television shows and films depicting leading Black actors and actresses provided a robust visual platform for representing Black culture and fashion. With the legendary success of Nike and Michael Jordan sneakers, Afro-centric prints and “logomania” were the trends of the '80s through the noughties and continue to be much sought-after accessories today. Michael Jordan and other notable artists defined the meaning of streetwear clearly and carved out a new segment within the fashion industry umbrella.
BIPOC Fashion Today
In a post-pandemic era, BIPOC fashion today was amplified due to the Black Lives Matter movement sparked by the death of George Floyd. B.L.M. has demanded and created a space to acknowledge the unrest, which allowed an entire community of people to feel strength and support to have their moment to tell their stories and express their individuality through fashion and other creative mediums.
Fashion brands and designers have adopted this method of storytelling and incorporated it into their designs through prints, motifs, unique silhouettes, and sustainable fashion practices. As a result, BIPOC fashion brands have committed their work and businesses to create a better future.
Being a BIPOC-owned fashion brand has been a strength for R.O.T.G. as we're able to capture the stories of the BIPOC community and amplify them through our brand. R.O.T.G. is committed to building a community for creative individuals to tell their own stories to change the future and what it means to be different by creating generational wealth for those who choose to celebrate their differences.
Supporting a BIPOC-fashion brand is the way to build diverse generational communities and secure change for a better future. A future where people from all walks of life feel safe telling their stories and celebrating each other's creative perseverance for a better tomorrow.